In partnership, Big Medium and Thirsty Planet Brewing Co. announce
Neon Rattlesnake
A new concept beer by artist Alie Jackson and brewer Shane Erickson

In 2021, Big Medium partnered with Thirsty Planet Brewing Co. to select Austin-based artist Alie Jackson for the 2021 edition of Thirsty Planet Artist Series.
Together with brewer Shane Erickson, Jackson crafted Neon Rattlesnake, a Lime Gose with near-zero bitterness. Jackson's artwork for Neon Rattlesnake includes an AR environment, accessible via QR code found on the 6-pack.
Scan it, follow the provided instructions, and explore a world built by the artist!

The official beer of the Austin Studio Tour, Neon Rattlesnake was be available in Austin at the beginning of November at select HEB stores, as well as on draft at select Austin Studio Tour locations. Drop by Big Medium on November 13-14 & 20-21 to try one and explore various AR activations Jackson has created on location.

To learn more about the artwork, visit aliejackson.com/thirstyplanet.

“I’m excited to be chosen as Thirsty Planet Artist for 2021! Projects where artists are working with brands, can often turn into a one-way street. I think it’s important that Thirsty Planet gives artists a chance to create artwork and help develop a recipe that complements their work making this a true collaboration. I’m so grateful to have the resources to create and experiment with augmented reality on 3D packaging and the opportunity to share my work with a wider audience.”

— Alie Jackson